Web UI
What makes it great:
- Interactive UI experience uses SLB Blue to enhance brand recognition
- Clean, clear, consistent design
- Animation elevates UI experience
Welcome to the SLB Brand Gallery
Uniquely Unified
The care and craft we put into every experience helps us build our recognition. Below is an inspirational gallery of our brand in action, providing examples and guidance of how great it looks when applied effectively and consistently.
Click on the filters to refine your search.
Looking to create exceptional work like this? Review our brand guidelines to learn how to achieve the SLB effect.
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Tier 2 photography: Places—Offshore Operations
What makes it great:
- Aerial drone photography gives a sense of scale
- Image demonstrates complexity
- Natural saturation of colors
Tote bag
What makes it great:
- Brand positioning linked to the product
- Good balance of core color palette
- Sustainable materials used
Voiceover: Female
What makes it great:
- Authentic and intelligent without sounding too academic or arrogant
- Good pace and intonation maintain interest
- Addition of background music increases engagement
Video: Place of work
What makes it great:
- Journalistic art direction, capturing SLB at work
- Considered composition of the subject and environment
Video: Micro details
What makes it great:
- Journalistic art direction, capturing SLB technology
- Considered composition of the subject and environment
- Natural saturation of colors
Video: Human stories
What makes it great:
- Journalistic art direction, capturing SLB at work
- Considers composition of the subject and environment
- Promotes the pioneering spirit and limitless opportunities
Vehicle livery
What makes it great:
- Defined vehicle livery enhances Brand recognition
- Physical guidelines adhered to
- Correct size and position of logo
Type in motion
What makes it great:
- Good balance of core color palette
- Clean, clear and consistent design
- Animation reinforces message
Voiceover: Male
What makes it great:
- Male tone of voice
- Clear and simple delivery of information
- Communicates our purpose through storytelling
Tips and tricks
What makes it great:
- Fun yet functional to promote good design practice
- Digestible, bite-size information
- Compact and portable format
Tier 2 photography: Places of work
What makes it great:
- Journalistic art direction, capturing SLB at work
- Visually demonstrating complexity
- Natural saturation of colors
Tier 2 photography: Micro details
What makes it great:
- Focus on technological detail
- Natural saturation of colors
Wayfinding
What makes it great:
- Good balance of core color palette
- Guideline artwork adhered to
- Correct size and position of logo
Tier 2 photography: Places of work
What makes it great:
- Journalistic art direction, capturing SLB at work
- Considered composition of the subject and environment
- Natural saturation of colors with inclusion of SLB Blue
Tier 2 photography: People
What makes it great:
- Candid art direction, capturing a moment
- SLB employee engaging with nature
- Natural saturation of colors with inclusion of SLB branded beanie
Tier 2 photography: Micro details
What makes it great:
- Focus on technological detail
- Considered composition of the subject and environment
- Natural saturation of colors with inclusion of SLB Blue
Tier 2 photography: Macro details
What makes it great:
- Focus on technological detail
- Human interaction with technology
- Natural saturation of colors with inclusion of SLB Blue
Tier 2 photography: Environment
What makes it great:
- Considered composition of the subject and environment
- Use of a drone to capture a unique aspect
- Natural saturation of colors
Tier 2 photography: People and our brand
What makes it great:
- Good ethnicity and gender diversity represented
- Elevating the logo within an environment
- Physical guidelines adhered to
Tier 1 photography: Hero
What makes it great:
- One-point linear perspective
- Considered composition of the subject and environment
- Natural saturation of colors
Tier 1 photography: Hero
What makes it great:
- One-point linear perspective
- Human subject stands out in white environment
- Natural saturation of colors
Stationery
What makes it great:
- Simplicity of message to tell a story
- Good balance of core color palette
- Use of everyday object to communicate “carbon reduction”
Social story
What makes it great:
- Use of underlying grid to create structure and balance
- Strong use of functional color palette
- Demonstrating pride in a sustainability initiative
Social posts
What makes it great:
- Strong use of iconography and extended color palette
- Simple animation to guide user journey
- Effective use of grid to create good layout and composition
Social post
What makes it great:
- Good balance of core color palette
- Storytelling through carousel format combining copy and imagery
- Use of underlying grid to create structure and balance
Social media
What makes it great:
- Simplicity of image and message to tell a story
- Use of animation to drive narrative
- Effective use of typography allows the reader to focus on the key messages
Signage: Safety
What makes it great:
- Good balance of core color palette
- Effective design hierarchy with clear iconography and message
- All brand icons are inspired from universal Google Material icons
Signage: External
What makes it great:
- Physical guidelines adhered to
- Simple elegant logo application
- Correct choice of color on dark background
Reusable water bottle
What makes it great:
- Good balance of core color palette
- Product selection aligns with brand positioning
- Simple and elegant logo application
Product design
What makes it great:
- Integrates the brand into product design to enhance value and recognition
- Good balance of core color palette
- Micro details reinforce quality and refinement
Printing detail
What makes it great:
- Good balance of core color palette
- Foil printing to elevate the perception of quality and refinement
- Strong replication of SLB Blue
Presentation slides
What makes it great:
- Use of a wide range of brand components to create a dynamic presentation
- Simplicity of image and message to tell a story Use of underlying grid to create structure and balance
Presentation deck: Data visualization
What makes it great:
- Strong use of extended color palette
- Bold infographic style
- Use of underlying grid to create balance
Poster
What makes it great:
- Good balance of core color palette
- Use of underlying grid to create structure and balance
- Good typographic hierarchy
Out-of-home posters
What makes it great:
- Clean, minimalistic design that allows the technology to be the focal point
- Bold use of product renders with emphasis on SLB Blue detail
- Good typographic hierarchy and combination of core and functional color palette as the background
Out-of-home poster
What makes it great:
- Creative messaging to capture the viewer's attention
- Showcases the diversity at SLB
- Good use of underlying grid & color palette
Out-of-home advertising
What makes it great:
- Sleek and minimalistic design
- Good use of contrast with pops of SLB Blue for brand recognition
- Good typographic hierarchy with inclusion of iconography
Online Sustainability Report
What makes it great:
- A variety of brand components used
- Simplicity of image, icons, and message to tell a story
- Immersive UI interaction experience
Online Sustainability Report - Mobile view
What makes it great:
- All components of the brand used for recognition
- Use of immersive scrolling technique to tell a story
- Good balance of visuals and text to maintain engagement
Office decor
What makes it great:
- Brand positioning linked to the product
- Good balance of core color palette
- Simple and minimalistic design
Notebook
What makes it great:
- Strong use of functional color palette
- SLB Blue used as accent color
- Correct size and position of logo
Microsite landing page
What makes it great:
- Bold typographic expression with integrated images to tell a story
- Good use of negative space to elevate design
- Dynamic design enhances visual experience
Merchandise
What makes it great:
- Good balance of core color palette
- Product selection is a good color match to SLB Blue
- Simple and elegant logo application
Materiality
What makes it great:
- The importance of tactility in the brand for brand recognition
- Micro details elevate the perception of quality and refinement
- Premium fabric and embroidery techniques
Lower thirds
What makes it great:
- Uses defined lower third template
- Good balance of core color palette
- Considered use of typographic hierarchy
Logo idents
What makes it great:
- Uses standard SLB logo end card to enhance recognition
- Good balance of core color palette
- Immersion through animation
Livery branding
What makes it great:
- Correct SLB RAL blue used for physical applications
- Adheres to the Brand Standard physical guidelines
- Uses correct size and position of logo
Legal stamp
What makes it great:
- Integrates brand recognition into day-to-day touchpoints
- Creates recognition in potentially overlooked areas of the Brand
-
Clean design applied to small area.
*Fictitious legal entity for mock up purposes only
Large screen exhibition
What makes it great:
- Highlights scale and technical detail
- Highlights scale and detail
- Animation communicates complex product construction
Large-scale digital screens
What makes it great:
- Bold typographic expression to elevate the idea
- Clean design using the core color palette
- Animation reflects message
Large-scale digital screen
What makes it great:
- Typography interacting with 3D imagery
- Strong use of core color palette
- Bold use of detailed renders with emphasis on SLB Blue detail
Large presentation screen
What makes it great:
- Strong use of extended color palette
- Bold infographic style
- Use of underlying grid to create structure and balance
Large digital advertising
What makes it great:
- Uses multiple screens to elevate storytelling
- Full bleed imagery and bold typography enhance the visual impact
- Use of SLB Blue with clear and simple messaging for brand recognition
Internal signage
What makes it great:
- Good balance of core color palette
- Bold typographic expression to aid wayfinding
- Use of underlying grid to create structure and balance
Internal events
What makes it great:
- Engaging animated transitions between communications
- Good balance of core color palette
- Strong use of core color palette and underlying grid for brand recognition
Interactive welcome screen
What makes it great:
- Use of core color palette to guide interactive experience
- Use of animation to drive user experience
- Creative use of image crop to elevate immersion
Icons
What makes it great:
- Good balance of core color palette
- Use of underlying grid to create structure and balance
- All brand icons modelled on Google material icons
Grid system
What makes it great:
- Good balance of core color palette
- Animation highlights grid flexibility in range of formats
- Use of underlying grid to create structure and balance
Event welcome screen
What makes it great:
- Clean, minimalist design with good balance of core color palette
- Animation draws the viewers’ attention to key details
- Clear and simple messaging
Event web application
What makes it great:
- Use of core color palette to guide interactive experience.
- Clean UI aesthetic
- Use of underlying grid to create structure and balance
Event totem
What makes it great:
- Cultural inclusion in the form of Indigenous patterns
- Strong use of functional color palette
- Use of underlying grid to create structure and balance
Event stand
What makes it great:
- Strong use of SLB Blue for brand recognition
- Lighting and digital screens add to the ambiance
- Use of logo curves to create abstract pattern
Event signage
What makes it great:
- Messaging is friendly and human
- Simple use of Google material icons to communicate message
- Effective inclusion of functional color palette to reinforce the message
Event poster
What makes it great:
- The light and shadow applied to the image provide depth and texture
- Creative use of the SLB master graphic
- Simplicity of image, typography, and message to tell a story
Event flags
What makes it great:
- Good balance of core color palette
- Clean, clear, consistent design
- Use of underlying grid to create structure and balance
Event collateral
What makes it great:
- Novel communication format
- The importance of tactility for brand recognition
- Good balance of core color palette
Event branding
What makes it great:
- Lighting and projection mapping adds to the ambiance
- Cultural inclusion with Indigenous pattern
- Strong use of SLB Blue for brand recognition
Event banner
What makes it great:
- Cultural inclusion through selected image and Indigenous pattern design
- Use of underlying grid to create good layout and composition
- Strong use of functional color palette
Event badges
What makes it great:
- Event design includes cultural elements in the form of Indigenous patterns
- Use of underlying grid to create good layout and composition
- Novel design for an event badge that is distinct from the standard security badge
Event backdrops
What makes it great:
- Simplicity of brand art and message to tell a story
- Good balance of core color palette
- Strong use of negative space to emphasize message
Environmental design
What makes it great:
- Celebration of SLB history
- Considered composition of the subject and environment
- Clean, clear and consistent design
Embedded logo
What makes it great:
- Embedding the master graphic within imagery through AI generation
- Clever AI generated graphic using the SLB logo shape as inspiration
- Natural saturation of colors
Editorial details
What makes it great:
- Elegant color application on stitching detail
- The importance of tactility for brand recognition
- Micro details elevate the perception of quality and refinement
Editorial design
What makes it great:
- Clever use of typography and messaging
- Clean, clear, and consistent design
- Use of underlying grid to create structure and balance
Editorial covers
What makes it great:
- Cover designs use different color combinations from
- Physical guidelines adhered to
- Simple and elegant logo application
Editorial cover
What makes it great:
- Good balance of core color palette
- Physical guidelines adhered to
- Simple and elegant logo application
Digital user experience and interface
What makes it great:
- A variety of brand components is used for brand recognition
- Outlines simple UI applications across tablet and mobile
- Use of underlying grid to create structure and balance
Digital posters
What makes it great:
- Clever AI generated graphic using the SLB logo shape as inspiration
- Brand positioning linked to the execution
- Natural saturation of colors
Digital poster
What makes it great:
- Direct gaze to camera creates a connection
- Use of animation to enhance user engagement
- Effective layering of the design and communication elements
Digital interactions
What makes it great:
- Brand Art with emphasis on SLB Blue detail
- Clean, clear, and consistent design
- Subtle parallax adds depth and dimension
Digital event ticket
What makes it great:
- Good balance of core and functional color palette
- Abstract 3D render combines digital focus & cultural relevance
- Use of underlying grid to create structure and balance
Digital character
What makes it great:
- Flexibility for global rollout
- Characters reflect diversity and adapt to any scenario.
- 3D character looks techy through gaming design
Digital asset using grid system
What makes it great:
- Good balance of core color palette
- Animation highlights simple application of grid structure
- Use of underlying grid to create good layout and composition
Digital ad
What makes it great:
- Strong use of typography and core and functional color palette
- Murmuration created to show digitalization
- Sonic sound elevates animation experience
Desktop backgrounds
What makes it great:
- Good balance of core color palette
- Clean, clear, consistent design
- Creative logo application
Data vizualization
What makes it great:
- Good use of extended color palette
- Animated data paired with immersive UI interaction
- Use of underlying grid to create structure and balance
Data visualization
What makes it great:
- Strong use of functional color palette
- Clean, clear, and consistent design
- Animation enhances data visualization
Data Visualization: Webpage
What makes it great:
- Good typographic hierarchy
- Communicates rationale behind logo
- Use of underlying grid to create structure and balance
Data visualization: Presentations
What makes it great:
- Use of a variety of brand elements to create a clear and elegant design
- Bold infographic style and typography to highlight the data
- Use of underlying grid to create good layout and composition
Data visualization
What makes it great:
- Strong use of extended color palette
- Bold infographic style
- Use of underlying grid to create good layout and composition
Data visualization
What makes it great:
- Bold typographic expression
- Clean, clear and consistent design
- Simple animation to aid graphic storytelling
3D Product renders
What makes it great:
- Product render with emphasise on SLB Blue detail
- Clean, clear and consistent design Promotion of precision and technological expertise
3D character
What makes it great:
- Character design has a modern and professional look that reflects our brand
- Use of 3D characters can show diversity and adapt to any scenario
- Realistic proportions and subtle details convey a sense of sophistication
3D animation
What makes it great:
- Product render with emphasis on SLB Blue detail
- Clean, clear and consistent design
- Animation helps communicate product functionality
3D animation still
What makes it great:
- Effective use of real imagery in the SLB 3D environment
- Clean, clear and consistent design
- Imagery gives context to complex data
Notepad cover
What makes it great:
- Good balance of core color palette
- Bold typographic expression with blind deboss to elevate tactility
- Use of underlying grid to create good layout and composition
Color guide
What makes it great:
- Physical representation and guide of our brand color palette
- Premium printing to elevate the perception of quality and refinement
Certificate
What makes it great:
- Clean, clear, and consistent design using the core elements of the brand— logo, core color palette, and SLB Sans font
- Good typographic hierarchy
- Use of underlying grid to create structure and balance
Event invite
What makes it great:
- Use of underlying grid to create structure and balance
- Diverse photography promotes the business division
- Simple animation to aid graphic storytelling
Celebration event
What makes it great:
- Abstract 3D render combines digital focus & cultural relevance
- Unique graphic elevates importance of occasion
- Country anniversary specific logo lock-up
Celebration agenda
What makes it great:
- Use of country anniversary logo lock-up
- Premium foil printed cultural pattern
- Elegant use of core and functional color palette
Business cards
What makes it great:
- Clean and minimalistic design
- Use of premium paper stock for enhanced tactility
- Good balance of core color palette
Branded PPE
What makes it great:
- Physical guidelines adhered to
- Correct size and position of logos
- Alignment with Brand standards through clean PPE
Branded merchandise
What makes it great:
- Simplicity of image and message to tell a story
- Brand positioning linked to product
- Considered size of typography
Brand art illustration
What makes it great:
- Good balance of core color palette
- Image representing our global operations presence
- Clean, clear, and consistent design
Brand art illustration
What makes it great:
- SLB Blue used to distinguish the key element of the story
- Creative typography integrated within the image
- Clean, clear and consistent design
Brand art abstract
What makes it great:
- Aerial drone photography gives a sense of scale
- Considered composition of the subject and environment
- Natural saturation of colors
Award design
What makes it great:
- Elevates the master graphic in physical form
- Layered production and debossing technique enhance the premium quality of the award
- Sleek and minimalistic design
Apparel branding
What makes it great:
- Good balance of core color palette
- Adheres to the Brand Standard physical guidelines
- Simple and elegant logo application
Animation sequence
What makes it great:
- Combining imagery and simple messages to tell a story
- Dynamic design, with expandable boxes to reveal the full story
- Use of underlying grid to create good layout and composition
Ambient event screen
What makes it great:
- Simplicity of image and message to tell a story
- Considered composition of the subject and environment
- Immersion through animation
Advertising
What makes it great:
- Bold use of product renders across multiple screens
- Simplicity of image and message to tell a story
- Impactful use of SLB Blue for brand recognition
